Tag Archives: generation z

The iGeneration: New consumers of healthcare

The iGeneration (iGen) comprises individuals who are adolescents and young adults right now. This generation is the first to have been familiar with the Internet since childhood and to use technology readily, even automatically. How the use of technology, including social media, is affecting their formative years and beyond is uncharted territory. The author reviews characteristics of iGens, reports what is known about their attitudes regarding healthcare, discusses the increased rate of certain mental illnesses among iGen members, and provides suggestions for healthcare providers in terms of how to better care for this population. Continue reading »